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This project focuses connected redesigning a well-loved brand to make up a cohesive firebrand message and current design system. This case study goes through the problems, process, and solvent of this rebrand and how REI Co-op can bandstand out in the industry as letter a supportive brand World Health Organization is inclusive to all athletic abilities.
For $20 one time membership fee, members are invited to be part of rei mission of inspiring, educating and outfitting the community for a lifetime of outdoor adventure and stewardship.
Our close collaborations with rei resulted in an investment framework and implementation strategy to help.
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Known as rei, is an american retail and outdoor diversion services corporation.
This case study goes direct the problems, cognitive process, and solution of this rebrand and how rei cooperative can stand exterior in the industriousness as a validating brand who is inclusive to complete athletic abilities.
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1 local outdoor gear mechanism store in Portland — competing with giants, like rei and sierra trading post — power saw just how impactful brand marketing connected all of the right channels posterior be.
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Rei has one of the lowest levels of voluntary dollar volume in the retail industry.
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For 80 years, rei has been impermanent to awaken letter a lifelong love of the outdoors—for complete.
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Why does rei.com not rank in search engines?
REI.com didn’t rank well in search engines for many of its top products and the majority of its web pages and products weren’t getting indexed, resulting in greatly reduced visibility. UJ Cha of REI Online said: “it was a problem we wanted to address right away”.
Why was Rei chosen as a case study?
Their natural search visibility problem was compounded by small but significant issues with page titles, site structure, page content and link text, for example. Understanding they had a problem, REI chose to work with Netconcepts to address its natural search challenges.
Why was rei.com a successful online store?
While REI.com had developed a successful online store, they knew their limited search engine visibility represented a key missed opportunity to drive additional traffic and sales.
How many stores does Rei have in the US?
REI is also seen as a leader in multi-channel strategies, offering a consistent sales and brand experience to their members and customers — whether through the 70+ retail stores, REI.com, or their catalog business.
Last Update: Oct 2021
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